Small Business For Dummies

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Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond.

This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level.

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Additional Information

Details

Paperback: 432 pages
Publisher: For Dummies; 4 edition (December 27, 2011)
Language: English
ISBN-10: 1118083725
ISBN-13: 978-1118083727
Product Dimensions: 7.4 x 0.9 x 9.3 inches

Author

Eric Tyson has been featured on and quoted in hundreds of media outlets, including Newsweek, The Wall Street Journal, Los Angeles Times, Chicago Tribune, and Forbes.
Jim Schell is the resident entrepreneur for Small Business School, a weekly television program for PBS and Voice of America.