There’s no denying the state of plus-size fashion has massively improved over the last few years. We’re no longer forced to choose between matronly, ill-fitting sacks or infantile, embellished everything; plus-size clothing is finally…stylish. But so many full-figured women still feel relegated to the brick-and-mortar stores that dot our malls, even though there’s a world of shopping beyond Lane Bryant, Torrid, and Target. No shade to those three; it’s just time to let some of the new indie brands shine, too.
Not only are the labels ahead filled with unique designs that satisfy every wardrobe want, they are also more size-inclusive than we’re used to seeing — and that’s always a win in our book. Click through to see 11 more under-the-radar plus brands we’re currently loving, and let us know about any you’re obsessed with in the comments below.
Hackwith Design House
Designer Lisa Hackwith created her eponymous line Hackwith Design House with the idea that women’s bodies are as diverse as their skills, talents, and accomplishments, so her addition of HDH Plus is an obvious evolution of that concept. The size 14 to 28 range is filled with minimalist, architectural designs that appeal to our awkward-chic sensibilities.
If you’re a fan of flirty frocks, playful bikinis, and statement-making prints (we’re thirsty for these lemonade leggings), then Rue107 is bound to be your new jam. Manufactured in NYC’s garment district, the size 2 through 24 line is a big hit among fashion-focused celebs like Beyoncé, Nicki Minaj, Serena Williams, and Amber Riley.
Copper Union is a Portland-based brand with two focuses: fit and fabric. Designer Claire Doody’s diverse design background and strong understanding of fit techniques and textiles sets Copper Union apart from other plus lines. The size 12 to 30 line is filled with flattering separates that can easily take you from work to play without skipping a beat.
If you’d label your style “NYC Minimalism” then Universal Standard should be your first shopping stop. Based in New York City (duh), Universal Standard was created due to the lack of sleek minimalism that can easily be found in straight-size contemporary labels. Offered in size 10 to 28, it stocks edgy, zipper-embellished sweatshirts, perfectly slouchy jeans, layering dresses, and vegan leather tops — everything you need to get your model-off-duty fix.
Zelie For She
Designer Elann Zelie keeps you guessing season after season with her eponymous line, Zelie For She. Her latest size 14 to 24 collection, Essence of Heritage, concentrates on sheer fabrics, mixed prints, and matching sets; while the collection before that, Dream & Destroy, is solely streetwear-focused, with T-shirt dresses and graphic tops. Basically, there’s something for every style sensibility.
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To call the size 10 to 28 line Jibri drop-dead gorgeous almost feels like an understatement. With exaggerated silhouettes, smatterings of sequins, and eye-popping prints, the brand is clearly not for the sartorially shy. Designer Jasmine Elder’s dramatic goods skew more couture than costume, offering maximal impact for those looking to add a punch to their wardrobes.
After last Australian Fashion Week, we’ve developed an even stronger love for the clothes coming from Down Under. And if you’re anything like us, you’ll pretty much want everything from Aussie label Harlow. Eschewing the typical seasonal swap, Harlow focuses on manufacturing pieces that will be on high rotation in your wardrobe for years. And although a special-edition collection is available in sizes 12 to 24, the limited run means you’ll need to snag styles ASAP.
Rebdolls is easily one of our favorite go-tos for on-trend designs, thanks to its constant rotation of sexy silhouettes, humorous T-shirts, stylish matching sets, and wardrobe-building essentials, all in an applause-worthy inclusive size range of 0 to 32. This unapologetic brand knows that fashion is not an exclusive club; admission is easy when you can find something for every body, style, and budget.
With a tagline of #DeathToTheMumu, you know Courtney Noelle is for fashion-forward women who are ready to embrace their bodies. Once known as Rum & Coke, the rebranded line is just as good (if not better), with body-con silhouettes, in-your-face frocks, and enough sparkle to satisfy even the most bling-obsessed. And although the line offers a very inclusive size range of 2 through 28, Noelle purposely shoots her styles solely on larger models who are, as she puts it, more than pretty.
Yona New York
If you’re looking to bolster your work wardrobe, then Yona New York is your dream come true. Designer Yona Love felt that plus designs fell into two camps: Either you could drown your curves in shapeless sacks or show off everything in skin-tight silhouettes, neither of which appealed to her professional style. Love also knew that “office-appropriate” didn’t have to mean dull suiting, either, which is why her sophisticated collection of size 14 to 24 dresses, tops, skirts, and wraps is such a fresh breath of air in what is typically a stale segment.