Fashion in Italy Brings Public and Private Together

Historically, Italy has had a difficult time making collaborations between public and private successful.

Fashion broke this taboo, however, with its transversal ability to bring worlds and environments together, it knew how to surpass the historic obstacles and gave the city of Rome two exceptional initiatives of very high cultural and civic value.

It is well known that, among endless controversy, Tod’s of Diego Dalla Valle contributed to the restoration of the Colosseum. In fact, the amphitheater returned to its ancient splendor following the removal of a layer of filth due to pollution from traffic. Financed by Tod’s Group, this is the largest restoration of the Colosseum ever attempted and its completion was celebrated with a performance by maestro Zubin Mehta on July 1st.


And on the topic of large restorations and fairytale-like events, the Fendi fashion house further reinforced its deep and lasting bond with Rome, choosing to celebrate its 90 th anniversary in the city in which it was born. In fact, yesterday 7 July, 2016, an extraordinary fashion show called ‘Legends and Fairy Tales’ took place at the iconic Trevi Fountain, followed by a dinner in the splendid terrace on the Pincian Hill in Villa Borghese, where some of the most amazing views of Rome can be enjoyed.

Founded in Rome 90 years ago, FENDI celebrates the anniversary of its first boutique, together with Karl Lagerfeld and Silvia Venturini Fendi, which opened in 1926 on via del Plebiscito, within which there is a small atelier dedicated to fur and a leather goods workshop. Still today, the luxury fashion house hosts various ateliers, including one dedicated to furs, which are creative temples where highly qualified artisans can pass down their experience and their know-how in the making of unique creations made entirely in Italy.

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Yesterday’s fashion show was a special moment for fashion and the Roman spirit. A glass catwalk just above the water in the Trevi Fountain’s basin, in which light and water effects merged with the rhythm of the show, created a magical atmosphere.


“A show in Rome at the Trevi fountain is the right way to celebrate 90 years of Fendi, a unique opportunity to express our roots, the audacious creativity and the highest craftsmanship which has always distinguished us. The Trevi Fountain is a magical place, which perfectly represents Fendi’s values, its tradition and its history, with one eye fixed on the future ,” said Pietro Beccari, President and CEO of FENDI.

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